ICT-ENSURE Information System on Literature in the Field of ICT for Environmental Sustainability

ICT-ENSURE Information System on Literature in the Field of ICT for Environmental Sustainability ICT-ENSURE Information System on Literature in the Field of ICT for Environmental Sustainability European Commission European Commission CORDIS Seventh Framework Programme KIT - Karlsruhe Institute of Technology Graz University of Technology, Knowledge Management Institute International Society for Environmental Protection
Full text search fulltext search
Hints for fulltext search
  • Use AND or && if the terms shall both be contained
  • Use OR if at least of the terms shall be contained
  • Use "..." (quotes) to group multiple words
  • Use * (asterisk) for wildcards
  • Use NOT or - (minus) if the term shall not be contained
Note: These commands are case-sensitive
Search by criteria

The Use of Social Media as an Enabler to Create Environmental Awareness of Staff in Higher Education

Authors
Zita, Masive (Nelson Mandela Metropolitan University)
Search for Masive Zita in Research Programmes Information System
Burger, Clayton (Nelson Mandela Metropolitan University)
Search for Clayton Burger in Research Programmes Information System
Scholtz, Brenda (Nelson Mandela Metropolitan University)
Search for Brenda Scholtz in Research Programmes Information System
Chapter Environmental Management Information Systems (EMIS)
Volume Proceedings of the 28th Conference on Environmental Informatics - Informatics for Environmental Protection, Sustainable Development and Risk Management
Conference EnviroInfo 2014 - ICT for Energy Effieciency
Oldenburg, 2014
Year 2014
Abstract of the Article
This paper examines the environmental awareness of staff members in a higher education
institution through the use of social media and an environmental awareness campaign. The key
question raised is whether the use of social media is an effective tool to run an environmental
campaign to raise awareness and evaluate knowledge of the green initiatives that are happening
with in the organisation as well as in popular media. The sample used for the campaign consists of
academic, professional and support staff at the Nelson Mandela Metropolitan University which
boasts an environmentally-friendly core value and has driven a significant amount of research in
renewable energy, environmental management, estuarine protection and biodiversity protection,
amongst other fields. The campaign was conducted through a centralised website which provided
information about environmental management and challenges. The content was provided three
times a week with the goal of raising awareness between the start of the campaign and the end,
where knowledge interventions were performed to determine a difference in knowledge and social
media usage for environmental awareness. The qualitative findings of the campaign through
surveys and questionnaires indicate that, despite typical time restrictions, Facebook is the most
effective social media platform used use to spread information and initiate “green practices”.
Participants indicated an increase of knowledge which was validated through assessment. Coupled
with increased knowledge, participants indicated a positive attitude to the subject matter in
encouraging them to play a role in the environment. This attitude is thus beneficial in a tertiary
learning environment as educators can encourage students to be responsible custodians for the next
generation.
Pages 405 - 412
Cite Download cite reference as: RIS | EndNote | BibTeX
Download Go to fulltext article (external link)
Download article from the web site of:
Server of Fachgruppe Umweltinformatik of the Gesellschaft für Informatik
(this is an external link, please check the Legal Notice on the bottom of the page)

Version 1.2 © 2008-2018 ICT-ENSURE consortium.

If you encounter any errors, please feel encouraged to contact us via e-mail.

ict-ensureiaifzkde